In the press: Digiday Media Buyer Briefing
Digiday wraps up its latest Media Buyer Briefing, with insights from mediasense Chief Strategy Officer, Ryan Kangisser.
Related topics
As 2024 enters its final month and the fiscal fourth quarter winds down, the ‘haves’ among agency holding companies seem poised to maintain their lead, while the ‘have-nots’ brace to regroup for 2025.
Digiday wraps up its latest Media Buyer Briefing, with insights from mediasense Chief Strategy Officer, Ryan Kangisser, “Momentum is a powerful thing in agencies. And you know when you’re winning big global accounts, it gives you more confidence going into the next pitch.”
Read the full article here.
Related topics
Get access to the thinking that shapes tomorrow’s marketing
Up next
Cannes Lions 2026: Two Key Conversations Shaping Marketing’s AI-Enabled Future
How will AI reshape marketing's future? Two Cannes Lions discussions explored the implications for talent, agency models and value creation.
Agentic AI in Programmatic: Which Way Now?
Agentic AI is generating significant interest across the advertising industry, but adoption remains in its early stages. Leo Oliveira explores what advertisers need to know and where the technology may have the greatest impact.
mediasense Appoints Sam Tomlinson as CEO
mediasense has appointed Sam Tomlinson as CEO, reinforcing its ambition to remain the industry’s most trusted independent marketing advisor.