In the press: Digiday Media Buyer Briefing
Digiday wraps up its latest Media Buyer Briefing, with insights from mediasense Chief Strategy Officer, Ryan Kangisser.
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As 2024 enters its final month and the fiscal fourth quarter winds down, the ‘haves’ among agency holding companies seem poised to maintain their lead, while the ‘have-nots’ brace to regroup for 2025.
Digiday wraps up its latest Media Buyer Briefing, with insights from mediasense Chief Strategy Officer, Ryan Kangisser, “Momentum is a powerful thing in agencies. And you know when you’re winning big global accounts, it gives you more confidence going into the next pitch.”
Read the full article here.
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