Mercedes Benz tops week 40 of top performing TV campaigns.
MediaSense are proud to have worked alongside the Co-op, ensuring support at every stage of the pitch process. "There are few brands today who's purpose it is to make peoples' live better, and genuinely live and breath that mission. With the challenge to use media to bring that purpose to life and do so as One Co-op, all agencies presented some magnificent work - well done to Carat. It has been such a privilege to work with the Co-op throughout the pitch process." Graham Brown, Co-founder, MediaSense.
Chanel tops the best performing TV campaigns of week 39.
BMW Mini tops the best performing TV campaigns of the week.
"All too often strategy is an incoherent collection of ideas ‘bound together’ by a bewildering array of tech and tools." Graham Brown shares his views on the diminished role for strategy in media pitches.
The Out of Home sector is more buoyant than ever before, but with significant challenges on the horizon. James Glendennan shares his point of view on the challenges and steps needed to ensure it remains a key media channel.
Is the media auditing market heading for disruption? Andy Pearch discusses the 'modern media audit', where data analytics, customisation, speed and transparency are king.