As brands waver on climate commitments, some media agencies are doubling down on sustainability. Digiday highlights how agencies like Assembly and Dept are leading the way, even as others pull back.
Sustainability isn’t always the top priority for clients. As Ryan Kangisser, MediaSense’s chief strategy officer, comments, “For the most part, climate and sustainability commitments remain common ‘hygiene factors’ for brands reviewing prospective partners — not ‘deciding factors.’”
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