Barb, the industry’s standard for understanding what people watch, announces its collaboration with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry.
Following the ITT, which was issued in July 2024, and building on a prototype created in-house, Barb has appointed global media advisors MediaSense to set up, develop and maintain the new data warehouse. Barb has also selected Snowflake, the AI data cloud company, as the cloud data platform.
The Barb Data Hub is designed to increase ease of use and access for Barb clients, while also satisfying client demand for choice in how they receive the data. It will also form part of Barb’s sustainability objectives by reducing the duplication of databases and the application of calculation methodologies, thus facilitating consistency of data output.
Sam Tomlinson, Chief Client Officer at MediaSense on the appointment:
“We are thrilled to be collaborating with Barb and the wider industry on the development of the Barb Data Hub. It’s an exciting step forward in how the industry accesses and uses trusted viewing data, ensuring greater flexibility, efficiency, and consistency. The Barb Data Hub will both streamline data distribution and deliver a more sustainable, scalable and transparent solution.”
Read the full press release via the Barb website here & The Media Leader here.
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