News & Insights

Unilever Announces Result of Global Media Review
News

Unilever Announces Result of Global Media Review

FMCG giant announces result of MediaSense supported, global media review.

Reimagining The Future Marketing Operating Model
Opinion

Reimagining The Future Marketing Operating Model

Tech-enabled, consumer-centric & measurement-driven. Jack Shearring looks at the marketing operating model of the future.
‘The appetite for growth is clear, and I’m excited to build on that momentum’ – An introduction to Sam Tomlinson, Chief Client Officer
News

‘The appetite for growth is clear, and I’m excited to build on that momentum’ – An introduction to Sam Tomlinson, Chief Client Officer

MediaSense welcomes ex-PwC Partner, Sam Tomlinson as Chief Client Officer. Sam shares his reflections on the integration and transition one month on.
MediaSense Insights: Audience Extension Networks – A Guide for Advertisers
News

MediaSense Insights: Audience Extension Networks – A Guide for Advertisers

The fourth guide in the MediaSense Insights series. For this fourth instalment we provide a guide on the practice of buying open web inventory via the major ad platforms and their Audience Extension Networks (AENs).

MediaSense Becomes Campaign’s Independent Auditors for all Agency of the Year Awards
News

MediaSense Becomes Campaign’s Independent Auditors for all Agency of the Year Awards

MediaSense are serving as independent auditors of the awards process as part of Campaign's commitment to transparent and accurate results.

Co-op Completes Review of Media Contract
News

Co-op Completes Review of Media Contract

MediaSense advised on the latest media contract review which closed this year.

‘Remain Vigilant’: Sam Tomlinson Reflects on Transparency Study
News

‘Remain Vigilant’: Sam Tomlinson Reflects on Transparency Study

A Media Leader Q&A on ‘game-changing’ transparency research with Sam Tomlinson.

M&M Global Awards – MediaSense’s Jacqueline Franco Joins Jury
News

M&M Global Awards – MediaSense’s Jacqueline Franco Joins Jury

MediaSense, Client Director Jacqueline Franco joins M&M Global Awards jury for 2024.
Amazon Appoints WPP & OMG as Media Agencies of Record Following MediaSense Supported, Global Agency Review 
News

Amazon Appoints WPP & OMG as Media Agencies of Record Following MediaSense Supported, Global Agency Review 

Amazon Concludes MediaSense Supported Global Media Review

In the Press: Georgia-Pacific’s In-House Media Unit and Audio Streaming
News

In the Press: Georgia-Pacific’s In-House Media Unit and Audio Streaming

MediaSense’s Ryan Kangisser comments on Georgia-Pacific’s experimentation into newer media channels.

Deadline Open for Agency of the Year Awards
News

Deadline Open for Agency of the Year Awards

Submissions for the Campaign Middle East’s 2024 Agency of the Year awards are now open.

The Ethical Dilemma of Pitching: Should Agencies Charge for their Pitches?
News

The Ethical Dilemma of Pitching: Should Agencies Charge for their Pitches?

Hannah Kimuyu, Managing Director at Brave Bison writes for Campaign - discussing the ethical dilemma of charging for pitching