Shearring joins MediaSense from LEAD Consulting where he advised many of the world’s leading brands to design and deploy transformation programmes and accelerate internal capabilities.
Rethinking the media agency model, the US Election through the advertiser lens and navigating a media agency transition. MediaSense's February 2024 newsletter is now live.
MediaSense experts have authored a guide focusing on the complexities in appointing a new media agency – covering the key milestones and workstreams to enable a seamless strategy for transition.
Discover the challenges and opportunities for advertisers and their agencies as they navigate the media frenzy surrounding the 2024 US Election.
WFA partners reflect on what they think marketing will look like in 2024, with Ryan Kangisser noting speed & integration key to improving ways of working.
Replay a recording from MediaSense's sixth Innovation Series featuring Lunio, Flarie and RAAS Lab.
ISBA partners reflect on what they think marketing will look like in 2024, with commentary from Ryan Kangisser noting that speed and integration will be key to improving ways of working.
Richard Tudor summarises Campaign's 2024 'Breakfast Briefing' event, revealing that this year will require an increased focus on measurement and collaboration to support growth.
MediaSense's Innovation Series continues into its sixth session, in partnership with leading innovation consultancy, Alchemy Network.
More brands are looking to directly handle their AdTech contracts in order to gain greater oversight of their supply chains, despite this typically being handled by agencies.
"What makes you passionate about working in media?" is a significant question for media industry leaders as it reflects a drive to pursue work with genuine passion.
Ryan Kangisser joins The Media Leader Podcast to discuss the reaction to the WFA & MediaSense Future of Media Agency Models report and its impact in 2024.
