News & Insights

Posts tagged: Digital Transformation

Media 2025: Wave 6 – Key Findings Webinar

MediaSense's most recent webinar covered the key themes from the latest wave of our latest landmark research study, Media 2025: Wave 6.

News

Adalytics Report & Colossus SSP Claims: Questions for Advertisers, Agency & Ad Verification Partners

Following an Adalytics report questioning the accuracy and transparency of Colossus SSP's metrics, Jamie Richards outlines the key questions advertisers should be asking.

News

Practical Steps Advertisers Can Take to Avoid Made for Advertising (MFA) Sites – 2024 Update

A year after issues with MFA sites were first exposed, Marie Peters provides a timely update on MFA best practice for advertisers.

News

Media 2025 Research Programme – Wave 6 Launches: 71% of Brands Believe Organisational Structure is the Biggest Blocker to Transformation

A continuation of 10 years of landmark research, capturing industry insights and perspectives from both brands and agencies. Our latest 2024 report focuses on transformation, measurement, agency partnerships & talent.

News

Three Practical Steps Advertisers Can Take to Avoid Made for Advertising (MFA) Sites

Jamie Richards outlines three steps that advertisers can take to avoid 'Made for Advertising' (MFA) sites.

News

MediaView – May 2023

Research into the future of agency models, session four of MediaSense's Innovation Session & MediaSense at the ANA. MediaSense's May newsletter is now live.

News

Second Programmatic Supply Chain Study

Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.

Opinion

Learnings from DMEXCO 2022

Sustainability, E-commerce and Uncertainty; Dan Brown, Digital Practice Lead & Leonardo Oliveira, Digital Strategy Director at MediaSense summarise the key learnings from DMEXCO.

News

Are the Walls Set to Fall Down on Tech Monopolies?

Jamie Richards discusses mounting evidence that suggests tech walled gardens may be coming down, with greater optionality being ushered in through stealth and design.

News

MediaSense India at the Brand World Summit ‘22

MediaSense India team members Nishita Godambe and Aakriti Jain share five key takeaways from the Brand World Summit.

News

Lenovo Appoints Stagwell Agency Assembly and Dentsu in MediaSense Supported Media Review

Lenovo has announced the appointment of Stagwell Agency Assembly and Dentsu as its new global paid media agencies of record in MediaSense supported review.

News

MediaView – March 2022

MediaSense Launches Wave Five of Media 20:20 Research, Graham Brown, MediaSense Co-Founder & CEO participates in the WFA's latest spotlight panel on inflation & agency talent shortfall plus views on In-housing in 2022.