News & Opinion
Posts tagged: Marcus Chomyszyn
24 months to Prepare for Google’s Ending of The Cookie
Marcus Chomyszyn looks at the steps advertisers can take as Google announces that it will block all third-party cookies in Chrome within the next two years.04 March 2020
DECONSTRUCTING: Are Brands Being ‘Priced Out’ of Facebook Advertising?
Marcus Chomyszyn addresses recent industry commentary regarding Facebook costs and considers if there is cause for concern for advertisers.28 January 2020
DECONSTRUCTING: Google Restricts Contextual Data in Programmatic Auctions
Marcus Chomyszyn breaks down Google’s announcement that it will restrict contextual content category information from February 2020.04 December 2019
Google Blocks Adobe – What Does This Mean for Independent AdTech?
Marcus Chomyszyn looks at why Google has blocked access to its Ad Exchange (Google Ad Manager) for Adobe DSP.25 September 2019
The Rise of Amazon in the Advertising Industry
With the acquisition of Sizmek, Amazon gains a significant technology asset to their evolving advertising ecosystem. Marcus Chomyszyn, and Joe Boulter investigate the opportunities for advertisers.29 July 2019
MediaSense in the press: New Digital Age viewpoints – Google’s anti-tracking moves
A view from Marcus Chomyszyn, MediaSense Digital Manager on Google's latest anti-tracking privacy updates.16 May 2019
MediaView – April 2019
In the April edition of MediaView we cover 10 challenges for media In-sourcing, deconstruct intelligent tracking prevention, look at how to avoid digital advertising burn out and review the key themes from the recent ANA Media Conference.25 April 2019