News & Insights

Posts tagged: Marcus Chomyszyn

24 months to Prepare for Google’s Ending of The Cookie

Marcus Chomyszyn looks at the steps advertisers can take as Google announces that it will block all third-party cookies in Chrome within the next two years.

Opinion

DECONSTRUCTING: Are Brands Being ‘Priced Out’ of Facebook Advertising?

Marcus Chomyszyn addresses recent industry commentary regarding Facebook costs and considers if there is cause for concern for advertisers.

News

DECONSTRUCTING: Google Restricts Contextual Data in Programmatic Auctions

Marcus Chomyszyn breaks down Google’s announcement that it will restrict contextual content category information from February 2020.

Opinion

Google Blocks Adobe – What Does This Mean for Independent AdTech?

Marcus Chomyszyn looks at why Google has blocked access to its Ad Exchange (Google Ad Manager) for Adobe DSP.

Opinion

The Rise of Amazon in the Advertising Industry

With the acquisition of Sizmek, Amazon gains a significant technology asset to their evolving advertising ecosystem. Marcus Chomyszyn, and Joe Boulter investigate the opportunities for advertisers.

News

MediaSense in the press: New Digital Age viewpoints – Google’s anti-tracking moves

A view from Marcus Chomyszyn, MediaSense Digital Manager on Google's latest anti-tracking privacy updates.

News

MediaView – April 2019

In the April edition of MediaView we cover 10 challenges for media In-sourcing, deconstruct intelligent tracking prevention, look at how to avoid digital advertising burn out and review the key themes from the recent ANA Media Conference.

News

Google’s Switch to First Price Auctions – 7 Key Takeouts for Advertisers

MediaSense Digital Manager, Marcus Chomyszyn shares best practice on First Price Auction strategy.