News & Insights

MediaSense in the press: New Digital Age viewpoints – Google’s anti-tracking moves

MediaSense Digital Manager, Marcus Chomyszyn contributes to New Digital Age’s latest viewpoint on Google’s recent anti-tracking updates. In the article, Marcus highlights the need for advertisers to challenge agencies to work towards long-term strategic objectives; using first party data, platforms & publisher partnerships to engage users. 

To read the article in full on please click here.

First featured on 15/04/2019.

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