News & Insights

Horses for courses our article featured on M&M Global today

When a client makes the decision to review their media agency relationship; the question quickly turns to how to manage it: done well, it’s a significant undertaking: done badly, advertisers will repent in leisure! Caveat emptor has never been truer.

Opinion

Does online advertising have an image problem?

While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.

News

MediaSense feature in Marketing Week – Worlds biggest brands rapidly moving programmatic away from agencies

The MediaSense view on why he worlds biggest brands are rapidly moving programmatic away from agencies.

News

Gaining better digital media performance

Granular analysis of digital media performance gives greater results. Our DiPA™ use cases outling the types of results being achieved by our clients.

Opinion

Co-op’s unswerving journey to Growth

MediaSense are proud to have supported Co-op Group’s media pitch, focused on selecting a new agency partner to unify their diverse family of businesses to become ‘One Co-op’.

Opinion

Our Code of Practice for the media industry

Our Code of Practice offers guidance to brand organisations, media agencies, platforms and auditors/advisors on how we as an industry can work collaboratively and transparently.