News & Insights

Ad fraud: does anyone know how big a problem it even is?

The scale of online ad fraud is simply unknowable, according to the IAB – one of the key organisations tasked with helping put the issue right. MediaSense’s Dan Brown (left) and the IAB’s Steve Chester discussed the issue at theĀ 2015 Video UpfrontsĀ conference.

Read more.

Related topics

Subscribe to our monthly newsletter for the latest media insights