While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.
The MediaSense view on why he worlds biggest brands are rapidly moving programmatic away from agencies.
Granular analysis of digital media performance gives greater results. Our DiPA™ use cases outling the types of results being achieved by our clients.
MediaSense are proud to have supported Co-op Group’s media pitch, focused on selecting a new agency partner to unify their diverse family of businesses to become ‘One Co-op’.
Our Code of Practice offers guidance to brand organisations, media agencies, platforms and auditors/advisors on how we as an industry can work collaboratively and transparently.