News & Insights

In the Press: PMG Takes Home Gold in Final Indie League of the Year

Ryan Kangisser comments on global independent agency PMG reclaiming the top spot in Campaign's final 2024 indie media rankings.

News

MediaView – February 2025

How marketer priorities are shifting, 3 strategies for digital retail media success & steps to kick-start Your media sustainability goals. MediaView, MediaSense's latest newsletter is now live.

News

In the Press: While Climate Commitments Waver, Some Media Agencies are Doubling Down

As brands re-evaluate climate commitments, some media agencies are doubling down on sustainability. Ryan Kangisser comments.

Opinion

Campaign Interview – Jamie Posnanski: ‘The Holding Company Model Has Been Broken for a Long Time’

In an exclusive Q&A with Campaign Asia, MediaSense CEO, Jamie Posnanski discusses the challenges global brands face due to fragmented agency networks & the surge of specialist marketing suppliers.

Opinion

How Marketer Attitudes are Shifting Ahead of a Transformative 2025 – Marketing Procurement IQ Interview

With integration the ‘order of the day’, Ryan Kangisser & Sam Tomlinson discuss shifting marketer priorities in 2025 and the drive towards simplification and effectiveness with Marketing Procurement IQ.

Opinion

5 Steps to Kick-Start Your Media Sustainability Journey

With media’s environmental impact under scrutiny & the CSRD mandating sustainability reporting, companies must align media supply chains with regulatory standards. Here’s 5 steps to ensure compliance.

News

Barb Appoints MediaSense & Snowflake for New Barb Data Hub

Barb, the industry’s standard for understanding what people watch, announces its collaboration with MediaSense & Snowflake for the Barb Data Hub.

News

MediaSense Talent Shortlisted in Campaign’s 2025 Inspiring Women Awards UK

MediaSense are proud to announce Isy Bagge has been shortlisted in Campaign’s 2025 Inspiring Women Awards.

Opinion

3 Collaboration Strategies for Digital Retail Media Success

Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.

Opinion

WFA Partner Predictions for 2025

Strategic partners of the WFA share their global marketing predictions for 2025. Ryan Kangisser contributes, highlighting a more refined role for media and shift from 'attention to intention'.

Opinion

Rethinking Agency Remuneration in 2025 – The Media Leader Podcast with Ryan Kangisser

Ryan Kangisser joins the Media Leader podcast to discuss the key themes and reaction to the Future of Agency Remuneration report.

Opinion

Campaign’s Year Ahead Event: Embracing Change in 2025

At Campaign's 'Year Ahead' Breakfast Briefing, industry leaders across brands, media owner and media & creative agencies gathered to discuss the way forward in a world marked by geopolitical tensions, rapid technological evolution, and shifting consumer expectations.