ISBA announces update after consultation with agencies, advertisers, auditors and intermediaries, including MediaSense.
Following MediaSense's acquisition of R3 in November, 2024, Jamie Posnanski and Shufen Goh discuss next steps in APAC.
Intermediaries comment on VoxComm's latest op-ed, which warns that agencies paying for pitch opportunities could undermine fair competition and limit advertisers' choices.
Ryan Kangisser comments on global independent agency PMG reclaiming the top spot in Campaign's final 2024 indie media rankings.
How marketer priorities are shifting, 3 strategies for digital retail media success & steps to kick-start Your media sustainability goals. MediaView, MediaSense's latest newsletter is now live.
As brands re-evaluate climate commitments, some media agencies are doubling down on sustainability. Ryan Kangisser comments.
In an exclusive Q&A with Campaign Asia, MediaSense CEO, Jamie Posnanski discusses the challenges global brands face due to fragmented agency networks & the surge of specialist marketing suppliers.
With integration the ‘order of the day’, Ryan Kangisser & Sam Tomlinson discuss shifting marketer priorities in 2025 and the drive towards simplification and effectiveness with Marketing Procurement IQ.
With media’s environmental impact under scrutiny & the CSRD mandating sustainability reporting, companies must align media supply chains with regulatory standards. Here’s 5 steps to ensure compliance.
Barb, the industry’s standard for understanding what people watch, announces its collaboration with MediaSense & Snowflake for the Barb Data Hub.
MediaSense are proud to announce Isy Bagge has been shortlisted in Campaign’s 2025 Inspiring Women Awards.
Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.
