Welcome to the May edition of MediaView, MediaSense’s media & marketing newsletter. Regular insights designed for advertisers, marketers and digital experts.
Managing Supplier Complexity – 10 Key Considerations
MediaSense is pleased to share its latest collaborative report with ISBA: 10 Key Considerations in Managing Supplier Complexity.
IAB UK Launches 2024 Digital Adspend Report
IAB UK’s latest Digital Adspend update has launched – offering insights into the digital advertising market’s performance throughout 2024 – with research conducted by MediaSense.
2025 Global Agency Family Tree
R3’s Global Agency Family Tree is an annual visual guide to the world’s marketing agency ecosystem, highlighting key players and current trends in an ever-changing landscape. This also comes in region-specific versions, for APAC and ME.
Take part in our survey on the Future of the Media Organisation
MediaSense and the WFA have launched a landmark study on the Future of the Media Organisation. The full report will be available this summer to WFA members and participating client-side media professionals.
AdAge – Rethinking Agency Reviews
Marketers are speeding up agency reviews, choosing AI and LinkedIn over formal processes. What’s lost in this shift? Ryan Kangisser, Greg Paull, and Cyd Falkson share insights with AdAge.
Digiday – Rethinking Remuneration Models
Artificial intelligence has accelerated every aspect of advertising – except how agencies are being compensated. Despite a strong appetite for change, advertisers first have to overcome stubborn barriers. Ryan Kangisser delves deeper into the topic with Digiday.
Upcoming event: Find Us @ RTL Beach at Cannes 2025
MediaSense will be at Cannes Lions hosting panels with WFA and ISBA at RTL Beach, on June 17–18. Join us for insights on the future of the media organisation and digital effectiveness.
Upcoming Event: MediaSense @ ProcureCon 2025
Sam Tomlinson and Ishan Chatterjee will be talking about retail media and AI in agency management at ProcureCon Marketing Europe.
Event Highlight: ANA Advertising Financial Management Conference Dinner
MediaSense and R3 united 50+ marketing procurement leaders at a fun and engaging networking dinner in San Diego on the eve of the ANA AFM conference.
Event Highlight: Marketing Roundtable with The Marketing Society, Dubai
MediaSense, R3 and The Marketing Society gathered 20+ senior marketing leaders in Dubai for a breakfast roundtable on marketing model design and agency partnership strategies.