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Posts tagged: Cyd Falkson

MediaView – May 2025

Managing Supplier Complexity, Global Agency Family Tree & IAB UK's 2024 Digital Adspend Report. MediaView, MediaSense's latest newsletter is now live.

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In the Press: What is Principal Media?

Digiday examines the various viewpoints around the practice of principal media and its implications for marketers, with commentary from Cyd Falkson.