Posts tagged: ISBA
‘10 Key Considerations in Managing Supplier Complexity,’ offers guidance to CMOs, Marketing Procurement leaders, and senior marketers grappling with the ever-evolving supplier landscape.
ISBA announces update after consultation with agencies, advertisers, auditors and intermediaries, including MediaSense.
The fourth guide in the MediaSense Insights series. For this fourth instalment we provide a guide on the practice of buying open web inventory via the major ad platforms and their Audience Extension Networks (AENs).
A Media Leader Q&A on ‘game-changing’ transparency research with Sam Tomlinson.
MediaSense UK Business Director, Ian Anders, summarises key themes from last week’s Advertising Association LEAD 2024 conference in conjunction with ISBA and the IPA.
ISBA partners reflect on what they think marketing will look like in 2024, with commentary from Ryan Kangisser noting that speed and integration will be key to improving ways of working.
Senior hire news, overviews of The Advertising Association, The IPA & ISBA’s LEAD summit & Campaign's Breakfast Briefing plus the questions advertisers should consider before serving advertising on sites with A.I or ‘farmed’ content.
MediaSense Client Director, Lucy Medd summarises the key themes from The Advertising Association, the IPA and ISBA’s annual LEAD summit.
Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.
ISBA Partners reflect on what they think marketing will look like in 2023, with commentary from Ryan Kangisser noting 2023 as a year of ‘less talk and more action’.
Awards delivered by Mediatel, Marketing Week, IAB Europe and Media Research Group
MediaSense are proud to have advised ISBA in the development of the latest Media Contract Framework.
