News & Insights
Showing results for Media Management
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Insights
What’s the Future Role of Media? It’s Complicated
Our Cannes Lions panel explored the Future of the Media Organisation, where findings from the upcoming WFA & mediasense study on the topic were revealed.
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Insights
Advertisers Embrace Conservative Media in the New Trump Era
Sam Tomlinson comments on advertisers re-investment into conservative media.
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Insights
3 Collaboration Strategies for Digital Retail Media Success
Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.
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Insights
WFA Partner Predictions for 2025
Strategic partners of the WFA share their global marketing predictions for 2025. Ryan Kangisser contributes, highlighting a more refined role for media and shift from 'attention to intention'.
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Insights
Rethinking Agency Remuneration in 2025 – The Media Leader Podcast with Ryan Kangisser
Ryan Kangisser joins the Media Leader podcast to discuss the key themes and reaction to the Future of Agency Remuneration report.
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Insights
Campaign’s Year Ahead Event: Embracing Change in 2025
At Campaign's 'Year Ahead' Breakfast Briefing, industry leaders across brands, media owner and media & creative agencies gathered to discuss the way forward in a world marked by geopolitical tensions, rapid technological evolution, and shifting consumer expectations.
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In the press: Digiday Media Buyer Briefing
Digiday wraps up its latest Media Buyer Briefing, with insights from mediasense Chief Strategy Officer, Ryan Kangisser.
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News
Global Expansion Plan Accelerates as mediasense Acquires R3
The deal significantly extends the global footprint in North America and Asia and expands service offerings into creative and content management.
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In the Press: Lego to Bring More Media In-House After Appointing Publicis One to Handle Global Media
Ryan Kangisser comments on the Danish brick-maker building up its in-house media buying capabilities.
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Media 2025: Wave 6 – Key Findings Webinar
mediasense's most recent webinar covered the key themes from the latest wave of our latest landmark research study, Media 2025: Wave 6.
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mediasense Acquires PwC’s Marketing & Media Advisory Business
mediasense, enters into an agreement to acquire PwC UK's Marketing & Media Owner team, which will be its first major acquisition since Apiary Capital LLP acquired its majority stake in mediasense.
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Rethinking the Media Agency Model in 2024 – The Media Leader Podcast with Ryan Kangisser
Ryan Kangisser joins The Media Leader Podcast to discuss the reaction to the WFA & mediasense Future of Media Agency Models report and its impact in 2024.