News & Insights

Posts tagged: Media Management

Marketing Measurement: Navigating the Path to Measurement Maturity

MediaSense’s latest guide explores the blockers to effective media measurement and offers a roadmap to maturity, with an APAC edition highlighting regional differences.

News

Managing Volatility in Social Media Marketing

MediaSense’s latest report unpacks the challenges of managing volatility in social media marketing, offering a roadmap to resilience through regulatory insight, diversified strategies, and influencer excellence.

Opinion

What’s the Future Role of Media? It’s Complicated

Our Cannes Lions panel explored the Future of the Media Organisation, where findings from the upcoming WFA & MediaSense study on the topic were revealed.

Opinion

Advertisers Embrace Conservative Media in the New Trump Era

Sam Tomlinson comments on advertisers re-investment into conservative media.

Opinion

Digiday Media buying briefing: Havas’ Cookieless Solution

Ryan Kangisser notes that agencies’ cookieless solutions are rapidly evolving and becoming central to their go-to-market aprproach.

Opinion

3 Collaboration Strategies for Digital Retail Media Success

Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.

Opinion

WFA Partner Predictions for 2025

Strategic partners of the WFA share their global marketing predictions for 2025. Ryan Kangisser contributes, highlighting a more refined role for media and shift from 'attention to intention'.

Opinion

Rethinking Agency Remuneration in 2025 – The Media Leader Podcast with Ryan Kangisser

Ryan Kangisser joins the Media Leader podcast to discuss the key themes and reaction to the Future of Agency Remuneration report.

Opinion

Campaign’s Year Ahead Event: Embracing Change in 2025

At Campaign's 'Year Ahead' Breakfast Briefing, industry leaders across brands, media owner and media & creative agencies gathered to discuss the way forward in a world marked by geopolitical tensions, rapid technological evolution, and shifting consumer expectations.

News

In the press: Digiday Media Buyer Briefing

Digiday wraps up its latest Media Buyer Briefing, with insights from MediaSense Chief Strategy Officer, Ryan Kangisser.

News

Global Expansion Plan Accelerates as MediaSense Acquires R3

Deal significantly extends the global footprint in North America and Asia and expands service offerings into creative and content management.

News

In the Press: Lego to Bring More Media In-House After Appointing Publicis One to Handle Global Media

Ryan Kangisser comments on the Danish brick-maker building up its in-house media buying capabilities.