In May 2020, UK advertiser body ISBA, premium publisher body AOP, and PwC’s Marketing & Media advisory team (now part of MediaSense), delivered a programmatic supply chain transparency study that analysed 1.3 billion impressions across 15 advertisers to reveal what programmatic supply chains really look like for the first time.
Following its release, the study went on to receive multiple award recognitions from a number of coveted media research bodies.
The study won three awards at the 2020 Media Research Group Awards including Best Trade Body Research, Best Innovation, and Best Collaboration.
The following year, the study received the 2021 IAB Europe Research Award Grand Prix, alongside two Gold awards for Digital Advertising and Marketing Industry Insights and Research Innovation. This annual award competition showcases the very best of digital advertising from across Europe.
Marketing Week Masters awarded the study with the Insight & Research Award in the same year.
At the 2022 Mediatel Media Research Awards, the study won Best Custom Media Research Project (Trade Body), The Adrian Edwards Award for Best Use of Datasets, plus the Grand Prix.
The Mediatel Media Research Awards celebrate the organisations and people that are driving innovation and development in UK media research.
More info on the ISBA programmatic studies here.
Learn more about PwC’s Marketing & Media advisory team joining MediaSense here.
Further reading: Mediatel Media Research Awards | Marketing Week Masters Awards | IAB Europe Research Awards | Media Research Group Awards