News & Opinion

Event – Media 2025: Key Findings Webinar

Register for MediaSense’s latest webinar covering key learnings from the latest wave of our Media:2020 programme, Media 2025.

  • Find out why 2022 is the year advertisers shift from self-sufficiency to integration
  • Overview of our insights on talent, measurement, agency models, tech and data infrastructure
  • Industry feedback on the enablers and blockers to successful media and digital transformation


Date & Time: Friday 18th March 2022 – 15:00 – 16:00 GMT


Register and reserve a place here.


About the survey:

MediaSense’s Media 20:20 programme has run for 7 years and currently in its 5th wave. The core data source is quantitative and qualitative research carried out over Q4 2021 among 100+ senior marketers -with 66% at CMO or Director level.

MediaSense also conducted structured interviews with a selection of media and agency leaders to provide additional context and texture to the findings.

Media 2025 findings have become essential learnings for CMOs, Marketing and Procurement Directors and Media and Digital teams.


Global Press Coverage: Campaign / B&T / ISBA / New Digital Age / Marketing Week / Di-Markets / Mediatel – Media Leaders / Marketingdirecto.com / Marketing Interactive / Campaign Asia / More About Advertising / Campaign US / The WFA / Decision Marketing / Brand News / Digiday

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