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Posts tagged: Mediatel

Awards Roundup: Programmatic Supply Chain Transparency Study

Awards delivered by Mediatel, Marketing Week, IAB Europe and Media Research Group

Amazon's advertising growth: industry analysis

"Their engagement in the CPC and voice-activated search spaces means they are challengers in both existing, and emerging spaces." Featuring in Mediatel, Theo Johnson shares his thoughts on Amazon becoming the next big advertising challenger to the Duopoly.

News

What next for the media industry? 2018 revealed

"Never have there been more questions surrounding the business model of the big media networks." MediaSense co-founder, Andy Pearch, features in Mediatel special on his expectations for the 2018 media landscape.

Opinion

Whose conflict is it anyway?

The fundamental issue which lies at the heart of the ANA’s recent Media Transparency Report is this: media agencies have failed to manage conflicts of interest which have arisen by virtue of their position in the media value chain.

Opinion

Ad fraud: does anyone know how big a problem it even is?

The scale of online ad fraud is simply unknowable, according to the IAB – one of the key organisations tasked with helping put the issue right.