News & Insights

ISBA Launches Latest Media Framework with MediaSense as Key Advisor

MediaSense are proud to have advised ISBA in the development of the latest Media Contract Framework.

Graham Brown, MediaSense CEO on the release of the updated framework:

“As the media landscape continues to change shape there is a pressing need for greater accountability, compliance and transparency to be bound up in a comprehensive rules-based framework . MediaSense are pleased to have supported ISBA in the development of their latest Media Contract Framework. Congratulations to the ISBA team for the 2021 ‘overhaul’ “.

More information via Campaign and Marketing Week.

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