News & Insights

Event – Media 20:20 Key Findings: Exclusive Client Webinar

Register for MediaSense’s exclusive webinar on learnings from the latest wave of MediaSense’s Media:2020 research.

  • Find out why 2021 is the year advertisers shift from control to self-sufficiency
  • Future-facing views and insights on in-housing, agency models and tech and data infrastructure
  • Industry feedback on the enablers and blockers to successful media and digital transformation

Time: 3pm GMT / 10am ET – Friday 12th February, 2021

About our research

MediaSense’s Media 20:20 research program, which is now in its fifth year, tracks how brands and their agencies have responded and adapted to the evolutions in consumer media usage and the marketing technology landscape.

The report serves as a record of how marketers have adjusted their internal and external media operating models and seeks to provide the foresight for organizations looking to better equip themselves for an ever-changing media ecosystem.

Our research combines industry leader interviews with a global survey of senior marketers – the findings make essential reading for CMOs, Marketing and Procurement Directors and Media and Digital teams.

Register for access to the exclusive webinar here.

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