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Posts tagged: WFA

MediaSense Presents at Recent WFA Media Forum on Media Transformation

MediaSense recently presented at the WFA Media Forum on Media Transformation. Ryan Kangisser joined Global Head of Digital at Coca-Cola, Anthony Martinez to discuss Coca-Cola's transformation journey over the last 18 months.

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WFA Webinar: Agency Management During and After the COVID-19 Crisis

Hear about COVID-19’s impact on agency management and how client-agency partnerships are now expected to evolve and adapt. Join Ryan Kangisser, MediaSense Manager Partner, Strategy and Lucinda Peniston-Baines, The Observatory International Owner & Managing Partner for an interactive WFA panel.

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MediaView – June 2019

In the June edition of MediaView we cover how OOH’s digital transformation and owner investment is increasing the size and quality of audiences, look into transparency, measurement and cost in Broadcast Video On Demand and review the launch of Media 2020 & Beyond at The Festival of Media and Procurecon.

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WFA Report – The State of Advertising

The World Federation of Advertisers launches new research report focusing on brand performance, awareness and in-housing.