News & Opinion

MediaSense Presents at Recent WFA Media Forum on Media Transformation

MediaSense were delighted to present at the recent WFA Media Forum on Media Transformation where Ryan Kangisser joined Global Head of Digital at Coca-Cola, Anthony Martinez to discuss the transformation journey Coca-Cola have been on over the last 18 months. 

In the session, Ryan & Anthony discussed the 4 critical stages of transformation and the importance of gaining buy-in throughout the process. 

Key learnings can be summarised below:

1 – Communication & Transparency – Ensure the wider community is engaged throughout the process to manage expectations and seek input

2 – Quantify the opportunity – Change not for the sake of change but to unlock genuine quantifiable growth and productivity

3 – Buy-in (at all levels) – Ensuring buy-in with the leadership will create the necessary mandate towards change

4 – Co-creation – Embrace input from the wider organisation to drive alignment and adoption

5 – Managing expectations – Transformation is never complete but a continuous and iterative process

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