News & Insights

Posts tagged: Pitch Management

Inside AI’s Growing Role in Agency Reviews – How it is Transforming the Pitch Process
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Inside AI’s Growing Role in Agency Reviews – How it is Transforming the Pitch Process

Ryan Kangisser comments on the need for agencies to find the right balance in explaining AI to marketers during pitches.
Pitching Pressure: The Mental Health Toll of Constant Client Competitions
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Pitching Pressure: The Mental Health Toll of Constant Client Competitions

Ryan Kangisser comments on the negative impacts of constant pitching, and the growing need for reform.
Kellogg’s Owner, Kellanova Appoints European Media Agency
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Kellogg’s Owner, Kellanova Appoints European Media Agency

Kellanova reappoints Carat as its European media agency.
In the Press: AA Shortlists Agencies in Digital & Media Review
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In the Press: AA Shortlists Agencies in Digital & Media Review

The AA has shortlisted six agencies to handle its UK media account, in a review supported by MediaSense.
In the Press: Nike’s Move to Brand Thinking Over ‘Quick Wins’
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In the Press: Nike’s Move to Brand Thinking Over ‘Quick Wins’

MediaSense’s Sam Tomlinson suggests fewer companies are treating brand marketing as an afterthought.
MediaView – October 2024
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MediaView – October 2024

Q&A with Sam Tomlinson - Chief Client Officer, Future Marketing Operating Models & Guide to Audience Extension Networks. MediaSense's October newsletter is now live.
Unilever Announces Result of Global Media Review
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Unilever Announces Result of Global Media Review

FMCG giant announces result of MediaSense supported, global media review.

Co-op Completes Review of Media Contract
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Co-op Completes Review of Media Contract

MediaSense advised on the latest media contract review which closed this year.

Amazon Appoints WPP & OMG as Media Agencies of Record Following MediaSense Supported, Global Agency Review 
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Amazon Appoints WPP & OMG as Media Agencies of Record Following MediaSense Supported, Global Agency Review 

Amazon Concludes MediaSense Supported Global Media Review

The Ethical Dilemma of Pitching: Should Agencies Charge for their Pitches?
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The Ethical Dilemma of Pitching: Should Agencies Charge for their Pitches?

Hannah Kimuyu, Managing Director at Brave Bison writes for Campaign - discussing the ethical dilemma of charging for pitching
Media 2025 Research Programme – Wave 6 Launches: 71% of Brands Believe Organisational Structure is the Biggest Blocker to Transformation
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Media 2025 Research Programme – Wave 6 Launches: 71% of Brands Believe Organisational Structure is the Biggest Blocker to Transformation

A continuation of 10 years of landmark research, capturing industry insights and perspectives from both brands and agencies. Our latest 2024 report focuses on transformation, measurement, agency partnerships & talent.
Spotify Awards Global Media Account to Publicis in MediaSense Supported Pitch
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Spotify Awards Global Media Account to Publicis in MediaSense Supported Pitch

Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe