News & Insights

Posts tagged: Pitch Management

In the Press: AA Shortlists Agencies in Digital & Media Review
News

In the Press: AA Shortlists Agencies in Digital & Media Review

The AA has shortlisted six agencies to handle its UK media account, in a review supported by MediaSense.
In the Press: Nike’s Move to Brand Thinking Over ‘Quick Wins’
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In the Press: Nike’s Move to Brand Thinking Over ‘Quick Wins’

MediaSense’s Sam Tomlinson suggests fewer companies are treating brand marketing as an afterthought.
MediaView – October 2024
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MediaView – October 2024

Q&A with Sam Tomlinson - Chief Client Officer, Future Marketing Operating Models & Guide to Audience Extension Networks. MediaSense's October newsletter is now live.
Unilever Announces Result of Global Media Review
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Unilever Announces Result of Global Media Review

FMCG giant announces result of MediaSense supported, global media review.

Co-op Completes Review of Media Contract
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Co-op Completes Review of Media Contract

MediaSense advised on the latest media contract review which closed this year.

Amazon Appoints WPP & OMG as Media Agencies of Record Following MediaSense Supported, Global Agency Review 
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Amazon Appoints WPP & OMG as Media Agencies of Record Following MediaSense Supported, Global Agency Review 

Amazon Concludes MediaSense Supported Global Media Review

The Ethical Dilemma of Pitching: Should Agencies Charge for their Pitches?
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The Ethical Dilemma of Pitching: Should Agencies Charge for their Pitches?

Hannah Kimuyu, Managing Director at Brave Bison writes for Campaign - discussing the ethical dilemma of charging for pitching
Media 2025 Research Programme – Wave 6 Launches: 71% of Brands Believe Organisational Structure is the Biggest Blocker to Transformation
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Media 2025 Research Programme – Wave 6 Launches: 71% of Brands Believe Organisational Structure is the Biggest Blocker to Transformation

A continuation of 10 years of landmark research, capturing industry insights and perspectives from both brands and agencies. Our latest 2024 report focuses on transformation, measurement, agency partnerships & talent.
Spotify Awards Global Media Account to Publicis in MediaSense Supported Pitch
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Spotify Awards Global Media Account to Publicis in MediaSense Supported Pitch

Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe

In the Press: Why Mediapalooza won’t happen this year
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In the Press: Why Mediapalooza won’t happen this year

This year's anticipated 'Mediapalooza' is expected to be delayed until 2025, as advertisers reconsider strategies and agency partnerships.
MediaSense Insights: Media Agency Transition – Navigating the Complexity
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MediaSense Insights: Media Agency Transition – Navigating the Complexity

MediaSense experts have authored a guide focusing on the complexities in appointing a new media agency – covering the key milestones and workstreams to enable a seamless strategy for transition.
MediaView – November 2023
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MediaView – November 2023

WFA & MediaSense Future of Media Agency Models report launches, views on the emergence of outcome-based remuneration in media agency models & new Head of Strategic Accountability joins MediaSense.