Inside AI’s Growing Role in Agency Reviews – How it is Transforming the Pitch Process
Ryan Kangisser comments on the need for agencies to find the right balance in explaining AI to marketers during pitches.
Related topics
Agencies are using AI to complete all sorts of tasks in new business pitches, with many agency holding companies investing millions of dollars into the technology to keep pace with competitors.
The technology is helping agencies save time and money, and allowing shops to test and fine-tune their creative ideas before presenting them to clients.
MediaSense’s Ryan Kangisser comments on where the tension lies, and the need for agencies to find the right balance in explaining AI to marketers during pitches, especially as clients continue to move more work in-house.
Read the full article here.
Related topics
Get access to the thinking that shapes tomorrow’s marketing
Up next
The Challenges of Retail Media’s Evolution
Retail media is no longer just a trade marketing concern. Leo Oliveira explores how the channel has evolved, why many brands remain constrained by outdated structures, and what marketers can do to realise its full value.
Building Better Marketing Systems in APAC
Most APAC marketers recognize the importance of balancing brand building and performance. The greater challenge lies in building an operating model that can sustain both over time.
The Integration Gap in Integrated Marketing
The challenge with integrated marketing isn't a lack of technology, it's the ability to connect people, processes and priorities. Lauren Tiley explores why fragmentation persists and how organisations can create more seamless customer experiences.