News & Insights

Opinion

TV Advertising – Still resilient or existentially challenged?

2016 “The Year of Mobile” will be remembered as the year the digital behemoths turned their guns on TV. Another week, another piece of research or PR is published which beats the brow of TV advertising as an ‘old fashioned and out-dated’ media. While TV often faces new and significant challenges from digital competitors these threats can be over-stated.

Opinion

95/5 – There’s more to media than transparency

Another day, another article on media transparency. It’s a hot topic understandably, but it’s not the only game in town.

Opinion

10 essential media 'to-do's' for marketers in 2017

As you develop your plans for 2017, we’ve prepared a top 10 list of media ‘to-do’s’ for marketers. You will be making many strategic decisions but this list is designed to ensure you're better equipped to fully optimise your media budgets in 2017.