News & Insights

Posts tagged: A.I

In the Press: AI Dilemma in Media Agencies

With the ability for AI to improve media agency efficiencies, marketers are looking at how this will impact cost savings and remuneration, with commentary from Ryan Kangisser.

Opinion

Navigating the 2024 US Election

Discover the challenges and opportunities for advertisers and their agencies as they navigate the media frenzy surrounding the 2024 US Election.

News

MediaView – February 2023

Senior hire news, overviews of The Advertising Association, The IPA & ISBA’s LEAD summit & Campaign's Breakfast Briefing plus the questions advertisers should consider before serving advertising on sites with A.I or ‘farmed’ content.

Opinion

ChatGPT Shows What Digital Media Needs Now More Than Ever – A Human Touch

Jamie Richards looks at the considerations when serving advertising onto sites with A.I or ‘farmed’ content.

Opinion

ChatGPT Demystified

Recently released in a research preview by OpenAI, Brian Akperi explains the potential power of ChatGPT for search, brands & developers.