Replay a recording from MediaSense's sixth Innovation Series featuring Lunio, Flarie and RAAS Lab.
ISBA partners reflect on what they think marketing will look like in 2024, with commentary from Ryan Kangisser noting that speed and integration will be key to improving ways of working.
Richard Tudor summarises Campaign's 2024 'Breakfast Briefing' event, revealing that this year will require an increased focus on measurement and collaboration to support growth.
MediaSense's Innovation Series continues into its sixth session, in partnership with leading innovation consultancy, Alchemy Network.
More brands are looking to directly handle their AdTech contracts in order to gain greater oversight of their supply chains, despite this typically being handled by agencies.
"What makes you passionate about working in media?" is a significant question for media industry leaders as it reflects a drive to pursue work with genuine passion.
Ryan Kangisser joins The Media Leader Podcast to discuss the reaction to the WFA & MediaSense Future of Media Agency Models report and its impact in 2024.
As an alternative to Christmas Cards, MediaSense are supporting Macmillan Cancer Support with a charitable donation over the holidays.
A recent study by the WFA & MediaSense found a substantial number of major multinational brands are striving to refine their agency model.
MediaSense appoints Matthew Gardner as Chief Operating Officer to drive operational excellence and support international growth.
A recent MediaSense study found that over half of media agency staffers admitted that pitching was ‘increasingly affecting staff mental health.’
WFA & MediaSense Future of Media Agency Models report launches, views on the emergence of outcome-based remuneration in media agency models & new Head of Strategic Accountability joins MediaSense.
