The report offers insights into the digital advertising market's performance during 2024, with research conducted by MediaSense.
Brands are turning to LinkedIn for agency searches, but expert guidance remains crucial for securing the right fit.
MediaSense & Haleon shortlisted in best use of insight and best use of data for Campaign’s Tech Awards.
Sam Tomlinson comments on advertisers re-investment into conservative media.
‘10 Key Considerations in Managing Supplier Complexity,’ offers guidance to CMOs, Marketing Procurement leaders, and senior marketers grappling with the ever-evolving supplier landscape.
Ryan Kangisser notes that agencies’ cookieless solutions are rapidly evolving and becoming central to their go-to-market aprproach.
MediaSense's Isy Bagge named as winner of the ‘Rising to the Top – Media’ award at Campaign’s Inspiring Women Awards.
Ryan Kangisser comments on the dominance in EMEA global media spend across 2024.
ISBA announces update after consultation with agencies, advertisers, auditors and intermediaries, including MediaSense.
Following MediaSense's acquisition of R3 in November, 2024, Jamie Posnanski and Shufen Goh discuss next steps in APAC.
Intermediaries comment on VoxComm's latest op-ed, which warns that agencies paying for pitch opportunities could undermine fair competition and limit advertisers' choices.
Ryan Kangisser comments on global independent agency PMG reclaiming the top spot in Campaign's final 2024 indie media rankings.
