Welcome to the July edition of MediaView, MediaSense’s media & marketing newsletter. Regular insights designed for advertisers, marketers and digital experts.
Navigating the Path to Measurement Maturity
Despite access to data and near-instant feedback loops, many marketers feel they have never been further away from understanding the impact of their marketing investment.
MediaSense’s latest guide explores 6 blockers to effective media measurement and offers a practical roadmap to establishing maturity. An APAC companion piece spotlights regional and contextual differences.
Download your copy of Marketing Measurement: Navigating the Path to Measurement Maturity here.
Download your copy of the supporting APAC companion guide here.
MediaSense Appoints Chief Technology & Innovation Officer
Chris Banschbach joins as CTIO, highlighting MediaSense’s mission to transform how brands use data for smarter, faster marketing decisions across the full marketing landscape.
Read the press release here.
ISBA & MediaSense: Digital Retail Media Study
Rising spend in retail media lends to increased scrutiny. MediaSense and ISBA have released a qualitative study that looks at good governance in retail media in the areas of People, Strategy Partnerships, Standardisation, and Value.
Read more and download the report here.
Managing Volatility in Social Media Marketing
Amid platform shifts and regulatory risks like a potential TikTok ban, this report offers insights and guidance to help brands build resilient, diversified strategies for sustainable growth.
Download the report here.
Event Highlights
MediaSense at MAD//Fest 2025
Dan Brown joined Haleon and Adelaide on stage to explore how attention is reshaping media strategy, while Adam Edelshain joined Adelaide for a deep dive into attention measurement – featuring new MediaSense research.
ISBA Member Forum – Marketing Procurement
At the recent ISBA Member Forum in London, Sam Tomlinson shared key principles and tips to help marketers navigate the growing complexity of supplier management.
Asia Omni-Channel & Digital Marketing Seminar
Lishan Lim highlighted APAC marketers’ key challenges: flat budgets, short-term pressures, and media’s ongoing undervaluation at the recent Asia Omni-Channel & Digital Marketing Seminar in Singapore.