News & Insights

Posts tagged: Dan Brown

MediaView – July 2025

Featuring new Reports on Marketing Measurement, Digital Retail Media, and Social Media Volatility. MediaView, MediaSense's latest newsletter is now live.

Opinion

The Year of Effectiveness

Against a backdrop of market volatility and the battle for purpose, relevance and attention, there is more acceptance for media to be treated as a source of growth. Brands are increasingly looking to pivot their approach from efficiency to effectiveness. Dan Brown explains.

News

In Conversation: Balancing Efficiency & Effectiveness with MediaSense and Haleon

Balancing Efficiency & Effectiveness: How to Protect Media Value and Drive Growth – MediaSense’s Dan Brown, Analytics Director, presented in Phoenix with Haleon’s Simon Peel, VP Global Media.

News

MediaSense & Haleon Speak at the 2023 ANA Advertising Financial Management Conference

MediaSense & Haleon take to the stage on Tuesday 2nd May 2023

News

MediaView – November 2022

Learnings from DMEXCO 2022, takeaways from Campaign's In-housing summit and Session Two of MediaSense’s Innovation Series. MediaSense's November newsletter is now live.

Opinion

Learnings from Campaign’s In-housing Summit 2022

Dan Brown and Leonardo Oliveira explore in-housing requirements and recommendations following a visit to Campaign's In-housing Summit 2022.

Opinion

Learnings from DMEXCO 2022

Sustainability, E-commerce and Uncertainty; Dan Brown, Digital Practice Lead & Leonardo Oliveira, Digital Strategy Director at MediaSense summarise the key learnings from DMEXCO.

Opinion

UK Desktop Display Ad Viewability Hits 70% – Does This Mean the Quality of Viewability is Improving?

MediaSense Digital Performance Director, Dan Brown on UK desktop display ad viewability breaking the 70% barrier.

News

Video Series – 'Stop Wasting Your Money on Blackbox Ad Networks'

Infectious Media launch a three part video series on effective performance advertising. MediaSense's Digital Performance Director, Dan Brown contributes alongside Marks and Spencer's Tish House and Infectious Media's James Coulson.

Opinion

Optimising Broadcast Video on Demand for Advertisers

MediaSense's Director of Digital Performance, Dan Brown looks at transparency, measurement and cost in Broadcast Video On Demand.

News

Content is NOT King

Dan Brown, Director of Digital Performance, discusses the challenges faced by online publishers

Opinion

Cutting out the Ad Tech middlemen may not be as easy as it seems…

With the industry barometer showing no ease up in pressure, another challenge that has arisen is around big agencies moving to cut out the Ad Tech middlemen in order to justify their existence. But are they that easy to shake off?