News & Insights

MediaSense Innovation Series – Session Five: Consumer Research, Promotional Effectiveness and Media Buying Optimisation

MediaSense’s Innovation Series is designed to help advertisers make sense of the ever-expanding marketing and media ecosystem through an engaging and informative webinar format.

In the fifth session, we heard from three solution providers in the space of consumer research & optimisation, promotional effectiveness and media buying optimisation.

Replay the webinar and access the presentations below:

Fifty is built for a cookieless world, combining human-powered insights with contextual targeting to grow, transform and future-proof media buying strategies.

View Fifty’s presentation here.

Hashting‘s tech allows brands to engage consumers both in-store and online. They combine the power of in-store promotions with instant messaging to increase the effectiveness of marketing campaigns.

View Hashting’s presentation here.

Loops are the first creative and design optimisation platform to fully integrate GPT-4 which enables them to capture global consumer feedback in minutes.

View Loops’ presentation here.

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