Lenovo has announced the appointment of Stagwell Agency Assembly and Dentsu as its new global paid media agencies of record. The new appointments are part of a broader global marketing transformation vision that will accelerate Lenovo’s digital-first strategies, focus work around key centers of excellence, and continue advancing Lenovo’s global marketing effectiveness through an evolution of the media agency partnership model.
The pitch management process was supported by MediaSense.
MediaSense Business Director, Julian Smith on the announcement “MediaSense are proud to have supported Lenovo in identifying their media agency partners, fit for the future of the business. As Lenovo accelerates its marketing transformation, both Stagwell and Dentsu demonstrated an understanding of the vision and the and the capabilities required to act as strategic business partners over the next three years – congratulations to the winners.