In January 2018, ISBA’s Performance and Programmatic Steering Group, representing the UK’s advertisers, posed a simple question: what does my programmatic supply chain look like and how can I assess its value in terms of working media?
Alongside ISBA and AOP, PwC’s Marketing & Media advisory team (now part of MediaSense) were tasked with finding out the answer.
Read the full report here.
More information on the PwC team joining MediaSense here.