MediaSense Director and Co-founder, Graham Brown shares his views on Dentsu Aegis Network’s move to bring its UK planning and buying teams back together.
In the article Graham highlights the client demand for faster responses to briefs and the need for disciplines to not be separated – commenting that “clients want to be able to act faster, they want greater integration and they want fewer silos.”
To read the article in full on campaignlive.co.uk please click here.
First featured on 02/12/2019.