News & Insights

MediaView – July 2019

Welcome to the July edition of MediaView, MediaSense’s monthly media and marketing newsletter.


Media Insourcing Isn’t For Every Brand – and Here’s Why

MediaSense Co-founder and Director, Andy Pearch writes for Econsultancy outlining why insourcing isn’t for every brand and how five organisational archetypes are starting to appear.

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The Rise of Amazon in the Advertising Industry

With the acquisition of Sizmek, Amazon gains a significant technology asset to their evolving advertising ecosystem. Marcus Chomyszyn and Joe Boulter investigate the opportunities for advertisers.

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Fragmentation, Piracy and Cost to the Consumer – The Future of Subscription Video on Demand? 

Alexis Scott looks at the future of SVOD services for both the consumer and advertiser.

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Video Series: ‘Stop Wasting Your Money on Blackbox Ad Networks’ 

MediaSense Digital Performance Director, Dan Brown contributes to Infectious Media’s video series on effective performance advertising.

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Marketing Strategy for Multilingual Digital Content

Ryan Kangisser, MediaSense Partner, Digital contributes to The Telegraph Media Group’s “Great British Business Campaign” video series. 

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News in Brief – A Topical Look at a Month in Media and Marketing

Callum Ingram and Ali Ahsan round up a month in media and marketing.

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