News
MediaSense Release New TViQ™ H1 Report
14 August 2019
Client Challenges
TV is the most important awareness channel and the most dynamic, yet brands have to wait months for periodic audits by which time it’s too late to take action or course-correct.
SCORING
TViQ™ delivers user-defined quality and cost scores and rankings for every major TV campaign. Users can immediately see how performance is trending period on period and year on year.
PERFORMANCE TRACKING
TViQ™ provides side by side comparison of campaign performance for whole categories and specific competitive sets. Data is processed and visualised as soon as consolidated ratings are available enabling continuous, weekly campaign oversight.
Case studies on TViQ™
Delivering greater accountability, sharper performance and value through market discovery
12 November 2020
Maximising media value through contract renegotiation
12 November 2020
Taking performance to a new level with value based auditing
12 November 2020
Why choose TViQ™?
Visibility and oversight of TV campaign performance as soon as your TV campaign data is ‘live’.
Comprehensive metrics including advertising spend, cost per GRP, cost per reach, placement quality, timebands, affinity and reach.
Rank and score all your campaigns against the competitors of your choice, with results viewable via a TViQ™ PDF report or bespoke online dashboard.
