News & Insights

Posts tagged: Theo Johnson

Webinar Recording – Media 2025: Key Findings

Replay MediaSense’s latest webinar covering key learnings from the latest wave of our Media:2020 programme, Media 2025.

MediaPost: Why It’s Time To Partner With A Podcast, Not Launch One

MediaSense Digital Director, Theo Johnson contributes to the MediaPost blog, looking at recent spikes in podcast listener figures, how customised brand messages are proving successful and the agile opportunities for advertisers in current climate.

News

MediaView – April 2019

In the April edition of MediaView we cover 10 challenges for media In-sourcing, deconstruct intelligent tracking prevention, look at how to avoid digital advertising burn out and review the key themes from the recent ANA Media Conference.

Opinion

Digital Advertising Burn Out and How to Avoid It

MediaSense Digital Director, Theo Johnson on Digital Advertising best practice.

News

Amazon's advertising growth: industry analysis

"Their engagement in the CPC and voice-activated search spaces means they are challengers in both existing, and emerging spaces." Featuring in Mediatel, Theo Johnson shares his thoughts on Amazon becoming the next big advertising challenger to the Duopoly.

Opinion

How do brands ensure effective influencer marketing?

Can multi-billion dollar spend on influencer marketing be justified? Theo Johnson, Digital Director, highlights the important considerations for brands to ensure investment isn’t wasted.

Opinion

Mastering the challenge of measuring digital video

When you look a little more closely at how video is measured, things begin to unravel...Theo Johnson, Digital Director explains what brands need to consider in order to deliver insightful video performance.