News & Opinion

Posts tagged: AdAge

Diageo Appoints PHD and Omnicom Media Group to Global Media Account

Drinks giant, Diageo has awarded its global media account to PHD and Omnicom Media Group. MediaSense are proud to have supported Diageo on the global media review.

17 March 2020

News

What WPP’s board should do next: 10 prescriptions for business after Sorrell

"Don't panic, focus on what the clients' really want." Featuring in Ad Age, MediaSense Co-founder Graham Brown shares his views on the next steps WPP's board should take for life after Sorrell.

23 April 2018

News

Dentsu notifies client Toyota of "irregularities" around media transactions in Japan

Graham Brown, co-founder & director of MediaSense, gives his opinion to AdAge on transparency issues within the Japanese media industry

23 September 2016

News

AdAge covers our Media2020 CMO study

It’s "too risky" to outsource customer relationships and data. More than half of U.K. marketers expect to use fewer agencies in the future, according to a new report from MediaSense and the Incorporated Society of British Advertisers, the U.K.’s advertiser group.

15 September 2015

Opinion

Are clients sleepwalking Into tech monopolies?

Our digital partner Ryan Kangisser asks if clients are sleepwalking into tech monopolies on AdAge.com

26 August 2015