TViQ™ is an interactive tool that benchmarks TV campaigns by evaluating 100’s of UK TV advertisers each week.
It gives brands fully visibility of their performance and deep campaign insights against peers as soon as the data is ‘live’.
TViQ™ delivers against universal TV metrics including advertising weights, reach, viewability and placement quality.
All campaigns are ranked and then scored, with results viewable online or in reports.
Insights from TViQ™ empower brands to achieve better visibility, management and productivity from their TV investments.