In the January 2020 edition of MediaView we talk to MediaSense’s Strategy Director, Andrea Bernhardt on the challenges for CMOs and the future of media transformation, Marcus Chomyszyn addresses Facebook advertising costs and whether brands should be cautious and Joe Boulter investigates the ROI of Amazon Prime Video running ad breaks during December's Premier League coverage.
A Q&A with Andrea Bernhardt, MediaSense’s Strategy Director on the future of media transformation, global operating models and the challenges for CMOs in 2020.
Marcus Chomyszyn addresses recent industry commentary regarding Facebook costs and considers if there is cause for concern for advertisers.
In December, Amazon live streamed its inaugural round of Premier League football, marking the first time Amazon Prime Video had run conventional TV ad breaks in the UK. Joe Boulter investigates the ROI.
MediaSense Analysts Daniel Keshet and Mariam Hersi round up a month in media and marketing.
An update on Media Minds, MediaSense's curated LinkedIn Group.
MediaSense experts outline the trends that have challenged both brands and agencies in 2019, and that are set to continue for 2020.
In the December edition of MediaView our experts outline the trends that have challenged both brands, and agencies in 2019. We break down Google’s announcement to restrict contextual content category information and investigate heavy cost inflation in the TV advertising market.
Marcus Chomyszyn breaks down Google’s announcement that it will restrict contextual content category information from February 2020.
MediaSense’s Ben Parnall, Anita Barnett, Max Youngman, Andrew Mills and Joe Boulter round up a month in media and marketing.
Max Youngman and James Glendennan look at heavy cost inflation in the TV advertising market.
MediaSense Director and Co-founder, Graham Brown shares his views on Dentsu Aegis Network’s move to bring its UK planning and buying teams back together.
MediaSense are supporting MacMillan Cancer Support with a charitable donation over the festive period.
MediaSense Director of Digital Performance, Dan Brown contributes to Digiday and PubMatics recent research report, ‘The State of UK Supply Path Optimisation’.
Global media advisors, MediaSense announce appointment of Andrea Bernhardt to broaden growing global marketing transformation practice.
Perrigo has appointed Wavemaker for media planning in both the European and Australian markets. MediaSense are proud to have worked alongside Macmillan Cancer Support to run this latest review.
MediaSense Director and Co-founder, Graham Brown shares his views on the strategic capabilities of IPG Mediabrands.
Macmillan Cancer Support has awarded its media account to Zenith UK. MediaSense are proud to have worked alongside Macmillan Cancer Support to run this latest review.
A view from MediaSense Co-founder and Director, Graham Brown on Disney’s media decision to split the majority of its global media between Publicis and Omnicom.
MediaSense Co-founder and Director, Andy Pearch contributes to New Digital Age’s latest viewpoint on in-housing.
In the September edition of MediaSense's newsletter, MediaView we look at the future of media auditing in a performance-based world, why Google has blocked Adobe from its Ad Exchange and investigate if the quality of viewability Is really Improving.
MediaSense Digital Performance Director, Dan Brown on UK desktop display ad viewability breaking the 70% barrier.
Marcus Chomyszyn looks at why Google has blocked access to its Ad Exchange (Google Ad Manager) for Adobe DSP.
MediaSense’s Becky Stanton, Dominik Stefanowicz and Kane Brady round up a month in media and marketing.
MediaSense Co-founder and Director, Andy Pearch on the future of Media Auditing and how progressive brands are de-risking and improving media performance.
Diageo has called a global media review as it seeks to be "at the forefront of media planning and data-driven marketing". MediaSense are proud to be supporting Diageo during this global media review.
Novartis has selected Starcom as its global media planning and buying agency. The account will cover 50 markets around the world. MediaSense are proud to have worked alongside Novartis to run this latest media review.
MediaSense launches half-year round-up of the highest performing TV campaigns and advertisers.
In the July edition of MediaView we look at why media insourcing isn't for every brand, investigate the rise of Amazon in the advertising Industry and cover the future of subscription video on demand services for consumers and advertisers.
With the acquisition of Sizmek, Amazon gains a significant technology asset to their evolving advertising ecosystem. Marcus Chomyszyn, and Joe Boulter investigate the opportunities for advertisers.
Alexis Scott looks at the future of subscription video on demand services for both the consumer and advertiser.
Ryan Kangisser, MediaSense Partner contributes to The Telegraph Media Group’s “Great British Business Campaign” video series sharing his views on the increasing importance of localisation in performance marketing.