FMCG giant, Kraft Heinz has retained Publicis Groupe’s Starcom as its US media planning and buying agency and appointed Dentsu Aegis Network’s Carat to its Canadian and International regions.
The pitch management process began in March and is one of the largest global media pitches to take place during the coronavirus pandemic.
MediaSense are proud to have supported Kraft Heinz on this global media review.
MediaSense Client Development Director, US, David Strome on the news: “It has been a true privilege to work alongside Kraft Heinz on this important leg of their global media transformation journey. MediaSense are thrilled to be involved with such an iconic portfolio of brands, and the incredible group of professionals around the world who nurture and develop them every day. We applaud all of the agencies involved for demonstrating incredible passion and agility through the entire process, and congratulate Carat and Publicis 57 on their future partnerships with Kraft Heinz”.
More information via Business Wire.