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MediaSense answers the call for better digital media transparency by introducing new service DiPA®

Today we launch a new service to help brands improve control and oversight of their digital media performance. DiPA® (Digital Performance Analytics), is a new media evaluation service that helps brands optimise the value, quality and management of their digital media investments.

The new initiative was created as a result of the challenges clients are facing with current digital media evaluation practices and demand in the marketplace for greater governance of their digital media investments.

MediaSense co-founder, Andy Pearch says: “A new bar for performance measurement in digital is required which evaluates the areas that really matter to marketers.”

DiPA® is a highly scalable product which identifies more opportunities for improving performance than legacy auditing services. The industry needs to move from auditing to analytics.”

The service uses data-driven analytics and cutting-edge tools to provide holistic campaign assessments across all digital channels, improving accountability and transparency.

Pearch says: “We have worked very closely with our clients to develop a product that delivers value beyond savings. DiPA® is now the gold standard against which all digital campaigns can be measured.”

A Guide to Better Digital Media Performance has been released to coincide with the launch of the new service.

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