Today we launch a new service to help brands improve control and oversight of their digital media performance. DiPA® (Digital Performance Analytics), is a new media evaluation service that helps brands optimise the value, quality and management of their digital media investments.
The new initiative was created as a result of the challenges clients are facing with current digital media evaluation practices and demand in the marketplace for greater governance of their digital media investments.
MediaSense co-founder, Andy Pearch says: “A new bar for performance measurement in digital is required which evaluates the areas that really matter to marketers.”
DiPA® is a highly scalable product which identifies more opportunities for improving performance than legacy auditing services. The industry needs to move from auditing to analytics.”
The service uses data-driven analytics and cutting-edge tools to provide holistic campaign assessments across all digital channels, improving accountability and transparency.
Pearch says: “We have worked very closely with our clients to develop a product that delivers value beyond savings. DiPA® is now the gold standard against which all digital campaigns can be measured.”
‘A Guide to Better Digital Media Performance’ has been released to coincide with the launch of the new service.