Welcome to the June edition of MediaView, MediaSense’s media & marketing newsletter. Regular insights designed for advertisers, marketers and digital experts.
What’s the Future Role of Media? It’s Complicated
At this year’s Cannes Lions, MediaSense partnered with the WFA to host a dynamic panel exploring the Future of the Media Organisation, where findings from the upcoming joint study on the topic were revealed.
Read the full session write-up in The Media Leader here.
Watch the panel recording below:
Q1 Holding Company Update
Consolidation, acquisition, and further investment in data and technology shaped the agency landscape in Q1 2025. We examine holding company performance and highlight key moves shaping their direction going forward.
Webinar Recording: 2025 Economic & Political Update
In our latest webinar, MediaSense’s Sam Tomlinson and Political Adviser Gavin Barwell explored 2025’s geopolitical events and shared insights on the global economic and political outlook for the year ahead.
A Cannes Lions 2025 Guide for ROI-Hungry APAC Marketers
MediaSense’s Shufen Goh explores how APAC marketers can draw practical value from Cannes Lions 2025, highlighting three key themes to help translate bold, global creativity into effective regional strategies.
Event Highlights
MediaSense at Cannes Lions 2025
What a week at Cannes Lions 2025! From conversations with clients and partners, to standout panels with the WFA and ISBA, and proudly supporting Cannes as official awards auditor – an inspiring few days at the heart of global advertising & marketing.
MediaSense at ProcureCon Marketing
MediaSense and R3 wrapped up a successful ProcureCon Marketing 2025, sharing retail media insights and agency partnership strategies across two engaging sessions, and hosting senior leaders for an insightful evening of discussion.
Jakarta CMO Roundtable
How can we improve ROI in digitally fragmented markets in APAC? And how can local and regional marketers optimize digital spend? At our most recent CMO roundtable in Jakarta, we discussed the applications of MediaSense’s DiPA auditing platform with industry leaders.