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A Cannes Lions 2025 Guide for ROI-Hungry APAC Marketers

Shufen Goh, President, APAC at mediasense discusses how APAC marketers can extract value from Cannes Lions 2025.
News

Optimizing Your Investment in Asia’s Complex Influencer Ecosystem

Shufen Goh, APAC President of mediasense outlines thoughtful strategies for effectively optimizing the scale and nuance of Asia’s rapidly evolving influencer landscape.
News

Leaning into leadership: 3 shorts from 15 years as an industry body president

mediasense President (APAC) Shufen Goh shares key learnings and reflections from her journey as a marketing industry leader.