News & Insights

Posts tagged: Media Effectiveness

MediaSense Shortlisted in Campaign’s Tech Awards 2025

MediaSense & Haleon shortlisted in best use of insight and best use of data for Campaign’s Tech Awards.

Future of Brands 2024: Where Media and Creative Collided

Effectiveness a ‘work-in-progress’, the benefits of speaking the ‘language of a CFO’ & unifying media and creative communication strategies – Jack Shearring shares insights from AdWanted Future of Brands.

News

In the Press: AI Dilemma in Media Agencies

With the ability for AI to improve media agency efficiencies, marketers are looking at how this will impact cost savings and remuneration, with commentary from Ryan Kangisser.

Opinion

The Year of Effectiveness

Against a backdrop of market volatility and the battle for purpose, relevance and attention, there is more acceptance for media to be treated as a source of growth. Brands are increasingly looking to pivot their approach from efficiency to effectiveness. Dan Brown explains.

Opinion

How to Defend Your Brand Marketing Budget in a Downturn

An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.

Opinion

Digital Changemakers: Sam Tomlinson on Marketing as an Investment Rather Than a Cost

Ian Whittaker and Sam Tomlinson discuss the language of the CFO for success in the boardroom.