News & Insights

Cracking the Code: Marketers’ Quest for Seamless Agency Integration

Recent findings from the WFA & MediaSense Future of Media Agency Models Report found a substantial number of major multinational brands are striving to refine their agency model. Merely 11 per cent of respondents believe their current agency model is a fit for their future requirements, while 24 per cent deem it unsuitable for future purposes.

Read the full article here.

Download your copy of the Future of Media Agency Models report here.

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