News & Opinion

MediaSense Appoints Former Britbox CFO, Matthew Gardner as Chief Operating Officer

MediaSense announces the appointment of Matthew Gardner as Chief Operating Officer to drive operational excellence and support MediaSense’s international growth.

Gardner joins MediaSense from Britbox International, the BBC-ITV joint venture and broadcast media production and distribution business dedicated to delivering British TV to global audiences. As Britbox Chief Finance & Operations Officer, he led growth strategy, international expansion execution and investor relations.

American-born, Gardner brings over 20 years of commercial, financial and operational experience from a range of media, technology and agency businesses to MediaSense – previously holding finance and operational director roles at marketing and advertising agency network, Denstu International and video on demand and technology business, Vubiquity. Matthew has also held VP, supply chain and financial transformation positions at EMI, Ascent Media and Ticketmaster.

Gardner starts with immediate effect as MediaSense Co-Founder, Andy Pearch moves to a Non-Executive Director role at MediaSense, after 35 years at the forefront of global media operations, analytics and measurement.

Graham Brown, MediaSense CEO and Co-founder on Gardner’s appointment: “Matthew is a highly respected industry leader with unmatched experience in managing and growing demanding, service-based media and technology businesses. As MediaSense continues its growth and expansion strategy, Matthew’s appointment will be key in the future development of the business. His global international operations ability will be an invaluable asset and I am delighted he has agreed to join MediaSense.”

Matthew Gardner comments: “It’s an incredibly exciting time to be joining MediaSense. Having rapidly grown over several years, its global expansion goals are no less ambitious. The potential for growth in the marketing communications advisor sector is vast, as brands continue to partner with external partners to navigate the challenges in global media. I’m excited to join a leading, dynamic, innovative business and talented team and look forward to helping realise MediaSense’s global goals.”

Matthew’s appointment has been covered by The Media Leader & Media Post.

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