News & Opinion

Hain Daniels Names Goodstuff as Media Agency in MediaSense Supported Review

Hain Daniels, the parent company of Linda McCartney, New Covent Garden Soup Co and Hartley’s, has appointed Goodstuff to manage its media planning and buying account following a competitive pitch.

MediaSense are proud to have supported Hain Daniels in the process.

Sam Drake, managing partner at Goodstuff on the appointment: “We are so pleased to be working with the team at Hain Daniels Group. They are brilliant people, with a brilliant culture, sitting on some amazing brands”.

“It was also a brilliantly run pitch by MediaSense. We were given time, and honest communication, the process was clear, and the feedback was transparent. With a broader focus on pitching right now, it’s important to highlight when they are done well”.

Lucy Medd, MediaSense Senior Consultant on the announcement: “It was a privilege for MediaSense to work alongside Hain Daniels and its portfolio of brands in the selection process. All participating agencies demonstrated first-class media capabilities throughout. Congratulations to Goodstuff on the win”.

More information via Campaign.

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