Novartis has selected incumbent Starcom as its global media planning and buying agency. The account will cover 50 markets around the world.
MediaSense are proud to have worked alongside Novartis to run this latest media review.
Graham Brown, Co-founder, MediaSense on the Pharmaceutical giant’s announcement: “Every time MediaSense has the honour of managing large global media reviews such as this one for Novartis, we are reminded of the amazing people we have in this industry and the great ideas and innovations they create for clients. Digital transformation was at the heart of this review (Pharma is transforming at least as fast as Finance) and all four of the participating holding companies demonstrated how they have raised the bar of their capabilities to meet clients’ requirements.”
Further reading via Campaign US.